Combine innovation: different ways, one goal

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The choice between buying innovation - generally through the acquisition of emerging startups with development potential - and realizing it at home is difficult.

Generally, these two approaches coexist in large companies that invest significant amounts in research and development but they do not give up scouting on the market, especially where this allows to insert a new line of services or products quickly integrated with their own.

Not only. Sometimes large companies join incubators or research centers, creating high-profile partnerships that are totally focused on innovation and its development.

We present four interesting cases, which tell us in a different way how today companies stand up to innovation and outsider know-how.

Moleskine: their initiative began in July 2017 in collaboration with Digital Magics incubator. They were looking for distinctly innovative projects that related to their products. The three winners, Edo Agenda, Kollema, Interwine, entered the 6-month incubation program with Digital Magics and Moleskine, for product development and the related go to market.

Open F @ b Call4ideas: collaboration between BNP Paribs Cardif and the website, dedicated to digital innovation in insurance mode. Innovative ideas and proposals were sought for the insurance sector: prevention, safety and well-being. The winners - Niramai, AliveCor and InSensus - have distinguished themselves for their high technological content, creativity and the ability to create concrete and accessible solutions. They started a coaching process by the BP Pribas Cardif R & D team for the development of the project.

Ferrero arrives in the USA: the leading Italian company in the confectionery sector has inaugurated in September a research and innovation center in the Cornell University research field in Roosevelt Island. This is a project that looks far, whose goal is to develop research and technology that can transform the company's business, starting right from production. It seems that Ferrero is willing to hire graduates from the Cornell University in their team.
Intesa San Paolo: through its venture capital it has invested in the company Iwoca, a British startup specialized in offering financial services to SMEs that trade in Great Britain, Poland, Spain and Germany. This will allow the Bank to cover new segments of the market.
Companies are looking for new ways to keep alive and exploit the new entrepreneurship that for some years has been facing more and more force on the world market. This is an opportunity that must be grasped in all possible ways.